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The following pieces are elements of an Advertising and Corporate Communication Campaign for James Madison University's student newspaper, The Breeze.
Television commercial: edited with iMovie
Radio commercial: created in Garage Band
The fact sheet is a descriptive, informational handout created using Adobe InDesign. It contains facts about the client, The Breeze.
The strategy statement is a detailed write-up of all of the research of the campaign, from background information about the organization to the tone of the advertisements.
The social media advertisement was created in Adobe InDesign. It shows an example of using the campaign's hashtag, #BringingStoriesToLife, for Instagram.
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