This corporate social responsibility campaign was created for Wolfe Street Brewing, a new brewery located in Harrisonburg, Virginia. Its goal is to spread the message of the importance of face-to-face conversation in light of our recent reliance on technology, while also developing and enforcing the Wolfe Street Brewing brand.
13-part write up detailing the research, creative executions, and rationale.
Postcard to be distributed to individuals entering the brewery with information about the campaign.
Promotional sticker that corresponds with the theme so individuals can display and show pride for the brand.
Snapchat Geofilter created for a promotional event partnered with food truck Grilled Cheese Mania.
Print advertisement to be placed in newspapers, displaying information about the corporate social responsibility campaign.